Telemarketing
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Not to be confused with Telesales (think high volumes of calls, scripts, headsets, mostly B2C – Business to Consumer- changing your energy tariff or PPI claims etc.)


Telemarketing is non-scripted, intelligent & fluid conversations with the correct decision maker, conducted in an engaging manner and at their level gaining your required outcome. This could be appointments in the diary, a defined opportunity being found then passed over to you and your sales team, a survey, current suppliers and important dates or a full landscape of the entire company.