For over a decade The Business Generation Group (TBG) have engaged with all manner of decision makers from CEO’s of Multinational Corporates and Local Governments and through to SME’s and the self -employed so we have a very varied knowledge base backing us

We are not necessarily what you might imagine, we don’t use headsets, or scripts and don’t believe in pushing a prospect into agreeing to an appointment when they’re not necessarily in the right stage of the buying cycle. However what we are is experts in understanding where they are in the process, what is motivating and influencing them, and importantly when would be the right time to re-engage with them.

We are pragmatic and inquisitive conversationalists who’s natural approach gives us the ability to engage with all levels of decision makers within every industry sector, our unique style allows us to obtain key business intelligence and enables us to provide you with leads that contain richly detailed project information and are exceptionally well qualified.

Our Services

Lead Generation

Engage with the correct decision maker at their level to establish opportunities within your chosen sector. We use intelligent non-scripted conversations to maximise your success rate and dramatically increase your ROI.

Appointment Setting

Quality, qualified appointments created with your key decision makers by engaging in intelligent, open and honest, non-scripted conversations. We will fill your diary with genuine, interested prospects.

Contact Nurturing

Build relationships with Senior members (CEO’s, MD’s etc) of an organisation over a longer period due to their buying cycles and keep warm prospect leads warm until there is an sales opportunity to move forward.

Market Research

Gather your required business intelligence by engaging at the listeners’ level, creating rapport whilst gaining the necessary information in an efficient and professional manner..

Data Cleansing

The importance of clean, correct and up-to-date data is more significant than ever. Contacting your database in high volumes to efficiently, effectively and professionally update required details ready for marketing immediately.

Company Profiling

Create an in-depth understanding of your chosen companies from key members of staff, gain knowledge of market information, buying cycles, future plans, pain points, current suppliers and how best to approach for their business.

Event Marketing

Fill exhibitions, conferences, seminars and webinars with genuinely interested prospects. Couple with Lead Generation and an email campaign to maximise intelligence, opportunity and attendance.

Email Marketing

An affordable marketing tool that can make a real difference reaching your customers and prospects. We can create bespoke templates and send campaigns on your be-half, reporting on what has happened to them for you


Open dialogue in a polite, professional and efficient manner to go through your survey in the volumes you want. Full reporting back with all intelligence gained, any patterns and further relevant information.

Skillful-planned Campaigns
Our telemarketers speak with authority
about your sector, your company and
you products & services

Trained Expert Telemarketers
Our services are run by
professionals trained to identify opportunities,
qualify prospects, and objection handling.

Guaranteed Quality
Our conversations are unscripted, natural and fluid and
we get through to the

Whilst working on your campaign, we aim to exceed your expectations when it comes to delivering results ensuring that we deliver a clear and professional message to your potential customers by keeping our communication open and fluid. Each call is thought through and potential objections are pre-empted, we never just pick up the phone and hope for the best, by utilising our years of experience and understanding of the pain points that affect different industries and job roles we can adapt our approach to each call appropriately in order to communicate with all levels of decision makers understanding the individuals pain point along each step of their operation.

Transparency and honesty are key attributes of ours and something that we pride ourselves on we feel it’s important that with any trusting relationship, such as calling on your behalf, that we let you know not only the good things, like leads but also the not so good things like hurdles we might be facing or the need to change tact or approach, not only will we tell you this but we will also endeavour to find a solution that works.

Not only do we keep in touch throughout our calling to let you know our progress, we also provide you with a comprehensive report at campaign completion which includes a breakdown of results, any trends or niches we have identified, as well as recommendations for future campaigns.

Some Of The Clients We Work

Motorola Solution

Get in touch

Get in touch with us today, whatever your query.

The Business Generation Group

First Floor, Swindon Train Station
Swindon, Wiltshire, SN1 1DQ

P: +44 (0)1793 279632

© Copyright 2020 – TBG:Enterprise – The Business Generation Group